旅游购物对目的地旅游业发展具有重要作用,然而旅游购物却一直是我国旅游业发展的薄弱环节。从旅游购物业服务质量提升的角度出发,旅游购物业是整个旅游产业链中十分重要的环节,并占据重要地位。旅游购物不仅是旅游者消费支出中的重要组成部分,也是旅游目的地国家或地区旅游创汇和旅游收入的重要来源。 Tourist shopping plays an important role in the tourism development of destination, however, tourism shopping has always been the weak link in the development of tourism in our country. From the perspective of service quality improvement of tourism shopping industry, tourism shopping industry is a very important link in the entire tourism industry chain and occupies an important position. Shopping is not only an important part of tourist spending, but also an important source of foreign exchange earnings and tourism income in the destination countries or regions.