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广告主、媒介资源与广告服务机构之间的协调关系,无时无刻不在发生着微妙的变化。回想数年前,当业界还在讨论传统媒体和新媒体之间的区别,以及新媒体如何对传统媒体形成冲击趋势之时,如今的中国广告产业,早已豁然进入全媒体的时代,不知不觉中,所谓传统媒体和新媒体之间的界限也被信息的无障碍传输打破。从2012年开始,以京东商城为代表的一些互联网企业,利用央视这一权威平台,展开了全面的宣传争夺战,标志着传统媒体与新媒体的全面融合。
The coordinated relationship between advertisers, media resources and advertising service agencies is subject to subtle changes all the time. Looking back a few years ago, when the industry was still discussing the difference between traditional media and new media and how new media would have an impact on traditional media, the advertising industry in China nowadays has suddenly entered the era of all-media, unknowingly The so-called boundaries between traditional and new media have also been broken up by the unobstructed transmission of information. Starting from 2012, some Internet companies represented by Jingdong Mall, using the authoritative platform of CCTV, launched a comprehensive propaganda battle and marked the full integration of traditional media and new media.