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近年来,就业市场对广告设计人才的需求呈明显递升状态,培育更多高水平、高素质的初、中级技能型人才是中职广告设计专业的重要任务。然而,从市场反馈来看,很多中职广告设计专业的毕业生存在知识面狭窄、动手能力差的问题,很难迅速完成从学生到广告从业人员的角色转换,这说明中职广告设计专业教学存在一定的问题。实践证明,将项目教学引入中职广告设计教学可以大大提高学生的学习兴趣,提升《广告设计》课程的教学质量。本文对此进行了探讨。
In recent years, there has been a marked increase in the demand for advertising design talents in the job market. It is an important task for secondary vocational advertising design professionals to cultivate more high-quality and mid-level skilled professionals. However, feedback from the market point of view, many secondary vocational advertising design graduates have narrow knowledge, poor ability to hand, it is difficult to quickly complete the role of students from the advertising practitioners to switch, indicating that professional advertising design professional teaching There are some problems. Practice has proved that the introduction of project teaching advertising design teaching in secondary vocational education can greatly enhance students’ interest in learning, enhance the teaching quality of “advertising design” course. This article explores this.