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一、对所做的事情投入情感。我第一次创业是与威廉姆斯联合创办Odeo播客(视频分享)公司,这两人是在谷歌公司工作时认识,但Odeo经营得并不成功。Twitter是从失败的经验中脱胎而来的,“斯通对牛津大学的学生说,”我们在办Odeo公司时所犯的最大错误就是没有投入情感。我们甚至自己都不用播客,也不做播客内容。去做一些自己真正感兴趣的事吧。我们创办了Twitter,因为它很好玩。当我对着自己致力的东西放声大笑时,我有一种超脱的体验。这时我才意识到,这种情感投入在创办Odeo时并不存在。结
First, put emotion into what you do. My first venture was to co-found Odeo podcasting (video sharing) company with Williams, both of whom I knew while working at Google, but Odeo did not do well. Twitter was born from a failure of experience, “Stone said to Oxford students.” The biggest mistake we made when we ran Odeo was that it did not involve emotion. We do not even need podcasting or podcasting ourselves. Do something that you are really interested in. We started Twitter because it’s fun. When I laughed at something dedication I had, I had a detached experience. At this moment, I realized that this kind of emotional investment did not exist when Odeo was founded. Knot