电子商务是指对整个贸易活动实现电子化交易,各方以电子交易方式而不是通过当面交换或直接面谈方式进行的任何形式的商业活动。B2B和B2C是目前和未来的主要模式。随着拓展市场成为企业的竞争核心,电子商务需要不断的模式创新,出现越来越多的在传统商务中没有的商务模式,日趋多元化。 E-commerce refers to the realization of the entire trading activities of electronic transactions, the parties by electronic transactions instead of through face-to-face exchange or direct interview any form of commercial activities. B2B and B2C are the current and future major models. With the expansion of the market has become the core of business competition, e-commerce requires constant mode innovation, there are more and more business models that are not in traditional business, increasingly diversified.