以大搜车为代表,结合电商化与实体“大卖场”经营的二手车寄卖平台,会是这个行业最完美的销售模式吗?“为二手车代言”——这是以寄卖模式销售二手车的“大搜车”在北京地铁上的广告语。2013年6月,大搜车买下了北京300辆地铁的广告投放权,每10列呼啸而过的地铁,就有3列有大搜车广告。乍一听“大搜车”的名字,人们或许会以为它是一个可以找寻汽车图片、 With a large search car as the representative, combined with the e-commerce and entity “supermarkets ” used car consignment platform will be the industry’s most perfect sales model? “For the used car endorsement ” - Consignment model sales of used cars “big search ” in the Beijing subway advertising slogan. In June 2013, Zhaogou Vehicle bought advertising rights to 300 subway stations in Beijing. There are 3 large-scale advertising advertisements in every 10 subway lines that roar past. At first glance, people may think it is a car image can be found,