在城乡复合式新型区域,现代传媒介如何依据市场经济规律行事,在激烈的竞争中充分发挥自身的功能优势,不断调整适应受众需求的能力,这是新闻工作者面临的重要课题。本文意在探寻区县传媒功能的发展轨迹和现行走向。 〈一〉城乡一体化区域的形成,为现代传媒营造了一个全新的发展环境 随着改革深入、开放扩大和市场经济的发展,越来越多的农村郊县撤县建市、撤县建区,中国农村发生了巨大的历史性变革。原先相对单纯的农业社会逐步转变成为农工商兼容,第一、第二、第三产业综合协调发展的复合型新社区。这种城乡一体化区域,由于经历了社会结构、经济结构、产业结构、工农关系和城乡关系的 In the new urban-rural composite area, how the modern media act according to the laws of market economy, give full play to their functional advantages in the fierce competition, and constantly adjust their ability to adapt to the needs of audiences, is an important topic for journalists. This article is intended to explore the development of district media functions and the current trend. The formation of an integrated urban-rural area has created a brand-new development environment for the modern media. With the deepening of reform, the expansion of opening up and the development of a market economy, more and more counties in rural areas have been evacuated to build counties and cities, There has been a huge historical change in rural China. The original relatively simple agricultural society was gradually transformed into a complex new-typed community that is compatible with agriculture, industry and commerce, and integrated and coordinated development of the primary, secondary and tertiary industries. This urban-rural integration area, as a result of experience of the social structure, economic structure, industrial structure, worker-peasant relationship and urban-rural relations