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当下,国家在促进中职院校的发展方面花费了大量的物力财力,这样的时代背景使得中职院校的各类专业都有了很大程度的发展,特别是在广告设计这一专业,渐渐地走进人们的视野。广告设计专业的学生在进行专业课程学习的过程中需要涉猎包括绘画、创新思维等各个方面的内容,尤其是创造性思维方式,是在学生在进行广告设计的时候最为关键的技能;美术绘画能力的培养是这一专业的基础课程,在广告设计的过程中也占据着重要的地位。因此在教育的过程中,要加强学生基本绘画基础的锻炼,以保证毕业生满足市场的需求。
At present, the state has spent a lot of material and financial resources in promoting the development of secondary vocational colleges. This era background has led to the development of various major in secondary vocational schools to a large extent. Especially in the field of advertising design, Gradually into people’s vision. Advertising design students in the process of professional courses need to be involved in all aspects of painting, including innovative thinking and content, especially in creative ways of thinking, students in advertising design is the most crucial skills; art and painting ability Training is the basis of this professional course, in the process of advertising design also occupies an important position. Therefore, in the process of education, students should strengthen the basic training of basic painting to ensure graduates to meet the needs of the market.