“青春不是年华,而是心境;青春不是桃面、丹唇、柔膝,而是深沉的意志、恢宏的想象、炽热的感情;青春是生命的深泉在涌流。青春气贯长虹,勇锐盖过怯弱,进取压倒苟安。如此锐气,二十年后生有之,六旬男子则更多见……”德国人塞缪尔·厄尔写于一百年前的短文《青春》,不仅是对青春的礼赞,用它形容当下企业的“品牌年轻化”是再恰当不过。实际上,品牌年轻化是个时代命题, Youth is not love, but the state of mind; youth is not the peach, the lips, the knees, but the deep will, magnificent imagination, hot feelings; youth is the life of the deep spring in the influx of youthful Changhong, brave cover Too cowardly, aggressive and overcriton, so arrogant, twenty years after birth, the sixty men are more ... ... “German Samuel Earl wrote a short essay a hundred years ago,” youth “, not only Praise for youth, use it to describe the current business ”brand rejuvenation " is more appropriate. In fact, brand rejuvenation is a proposition of the times,