与婴幼儿奶粉一样,中国乳业的另一板块——液态奶的竞争也一直非常激烈。近年来,作为液态奶的一个品类,儿童牛奶异军突起,在市场上深受追捧,更由此掀起了新一轮的液态奶竞争浪潮。儿童牛奶有什么特别之处——“益骨型”、“健智型”、“呵护肠胃型”、“营养均衡型”……这不是保健品的修饰词,而是市场上销售正酣的各种类型的儿童牛奶的宣传语。“儿童牛奶”并不是新生词,它的 Like infant formula, the competition for liquid milk in another sector of China’s dairy industry has also been fierce. In recent years, as a category of liquid milk, children’s milk sprung up in the market deeply sought after, which set off a wave of liquid milk competition. What are the special features of children’s milk - “beneficial bone type ”, “healthy type”, “pampering stomach ”, “balanced nutrition ” ... ... This is not a modifier of health products, and Is the market is full of sales of all types of children’s milk slogan. “Child milk ” is not a new word, it’s