目前,我国电视台频道数量不断激增,频道与频道之间的竞争越来越激烈,观众欣赏的目标也发生了很大的变化。电视节目要想满足每一个观众的需求,是一件比较困难的事情,不换频道的忠实观众早已不复存在。本文分别从正反类、拉抬类、横直类以及导入类等四个方面,研究电视节目的编排策略。 At present, the number of channels in China’s television stations has been on the rise. The competition between channels and channels has become increasingly fierce. Audiences’ appreciation of the target has also undergone great changes. TV shows to meet the needs of each audience, is a more difficult thing, do not change the channel of loyal viewers long gone. In this paper, we study the arrangement strategy of TV programs from four aspects: positive and negative, lift, horizontal and import.