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南京作为中国著名旅游城市之一,近年来随着城市会展经济发展,成为许多企业奖励旅游目的地的选择城市。本文通过对奖励旅游目的地特征和形象的探讨,分析南京作为奖励旅游目的地的条件,以及南京作为奖励旅游目的对外的营销方式。
As one of the famous tourist cities in China, Nanjing has become the city of choice for many corporate incentive travel destinations in recent years as the city’s convention and exhibition economy develops. This paper analyzes the characteristics of Nanjing as an incentive travel destination and the marketing mode of Nanjing as an incentive travel destination by discussing the characteristics and image of incentive destination.