随着民营经济的发展和我国医疗卫生体制改革的深入进行,民营医院得到了迅速的发展,打破了医疗市场公立医院一统天下的垄断局面,成为医疗市场一支不可轻视的有生力量。民营医院的自主经营体制,促使医院管理者树立正确的经营理念,实施品牌建设和患者满意战略,探索促进民营医院建 With the development of the private economy and the deepening reform of the medical and health system in our country, the private hospitals have witnessed rapid development, breaking the monopoly situation dominated by the public hospitals in the medical market and becoming a viable force in the medical market. Private hospitals operating system of autonomy, prompting hospital managers to establish the correct business philosophy, implementation of brand building and patient satisfaction strategy to explore the promotion of private hospital construction