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近年来,保险业界推出的广告无非两种——新险种产品的推荐或是自身品牌形象推广,虽然制作手法跟技巧不断推陈出新,但同质化的策划创意却无可避免地会让受众产生审美疲劳。中国人寿近期推出的《相爱篇》和《两人篇》两则广告,用温情感人的公益营销形式诠释了企业的品牌内涵,不禁让人感觉耳目一新。中国人寿作为跻身世界500强的寿险公司,经
In recent years, the insurance industry has launched more than two kinds of advertisements - the recommendation of new insurance products or promotion of its own brand image, although the production techniques and techniques continue to introduce new ideas, but the homogenization of planning and creativity will inevitably allow audiences to produce aesthetic fatigue. Recently, two advertisements, “Love each other” and “Two People’s Posts,” were released by China Life Insurance. They interpreted the company’s brand connotation in the form of warm-hearted public service marketing, which can not help but make people feel fresh and new. As one of the top 500 life insurance companies in China, China Life Insurance Limited