郑州亚细亚商场特别重视广告活动,把广告看成是树立商场形象、促进销售的一个重要手段。其广告指导思想是:高格调、大气魄;重情感、轻推销;手段灵活,曲径通幽。主要体现在三个方面: 1、注重广告宣传的气势和规律。“亚细亚”一出现,就以宏大的广告声势向郑州、向中原乃至全国宣告它的 The Asian Mall in Zhengzhou places special emphasis on advertising campaigns and regards advertising as an important means of establishing a shopping mall image and promoting sales. Its advertising guiding ideology is: high style, ambiguous atmosphere; heavy emotion, light promotion; flexible means, winding path. Mainly reflected in three aspects: 1. Pay attention to the momentum and laws of advertising. When “Asia Minor” first appeared, it declared its importance to Zhengzhou, to the Central Plains, and even to the whole country with great advertisements.