在微博营销中,根据社交媒体的特性,不太适合做大规模的硬性广告。而应该与消费者互动,聆听收集消费者的意见,同时给消费者传播正确的企业信息。对于大多数企业而言微博营销中以公关为主,销售产品为辅。麦当劳315事件,就是通过微博,使负面信息巧妙地转化成正面信息,是企业一次成功的危机公关。 In Weibo marketing, depending on the characteristics of social media, not suitable for large-scale rigid advertising. Instead, it should interact with consumers, listen to the opinions of consumers, and disseminate the correct corporate information to consumers. For most companies, weibo-based marketing, mainly in the public relations, sales of products, supplemented. McDonald’s 315 incident, that is, through the microblogging, so that negative information cleverly transformed into positive information is a successful business crisis public relations.