当前控烟运动在我国逐渐兴起,而且宏观经济的发展也面临着比较大的下行压力,烟草行业在发展的过程中面临着不少问题。随着我国逐渐进入到新常态,烟草行业想要取得长远的发展必须要提高竞争意识、业务流程不断优化、经营理念也要得到进一步的创新。本文通过对经济新常态下烟草行业发展现状的分析以及其未来发展方向的论述,旨在为烟草行业的更好的发展提供理论支持。 At present, the tobacco control movement has gradually emerged in China, and the macroeconomic development is also facing a relatively large downward pressure. The tobacco industry faces many problems in the development process. As China gradually enters the new normal, the tobacco industry must strive to achieve long-term development by raising awareness of competition, optimizing business processes, and further innovating its business philosophy. This article aims to provide theoretical support for the better development of the tobacco industry through an analysis of the status quo of the development of the tobacco industry under the new normal and its future development.