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为了满足社会和企业对应用型人才的需求,各个中职院校都努力创设条件给予学生充分的实训演练和顶岗实习机会,以最大限度的实现学校教学与实际岗位能力的无缝对接。市场调查实训作为《市场调查与预测》这门课程的重要技能点,对于培养学生的沟通交流、收集信息和分析信息等能力具有重要的意义。因此本论文以市场调查实训中的问卷调查课堂实训教学为例,认真总结相关的教学经验,以期积极改进课堂实训教学的方式方法,提高市场调查实训的教育教学质量。
In order to meet the social and business needs of application-oriented personnel, all vocational colleges and universities are striving to create the conditions to give students full practical training and internship opportunities in order to maximize the school’s teaching and practical ability to seamlessly docking. Market research and training as an important skill point of “market research and forecasting” course is of great significance for cultivating students’ abilities to communicate, collect information and analyze information. Therefore, this dissertation takes the questionnaire investigation in the market practice as an example, conscientiously sums up the relevant teaching experience, with a view to actively improve the ways and means of classroom practice teaching and improve the quality of education and teaching in market research.