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在制造业企业中,目前产品开发更多的仍是沿用传统的线性开发和跨职能新产品开发团队模式,但是这两种方法不利于信息的流动,使得产品开发过程容易形成瓶颈,延误产品导入市场的最佳时机。本文首先对目前正在兴起的跨边界产品开发组织的定义和特点进行了归纳和整理,并探讨跨边界产品开发的水平和垂直联盟,重点讨论了垂直联盟中,企业下游顾客参与在跨边界组织中的作用。根据顾客参与程度的不同,将消费者分为信息提供者、设计参与者和生产参与者三种类型,并分别结合实例探讨不同消费者在产品开发中所发挥的作用。最后对于跨边界产品开发中管理者需要得到重视的方面提出了建议。
In the manufacturing industry, the current product development is still more of a traditional linear development and cross-functional new product development team model, but these two methods are not conducive to the flow of information, making the product development process is easy to form a bottleneck, delayed product introduction The best time for the market. This paper first summarizes and sorts out the definition and characteristics of the cross-border product development organizations that are currently emerging. It also discusses the horizontal and vertical alliances for cross-border product development and focuses on the discussion of vertical alliances and the participation of downstream customers in cross-border organizations. The role. According to the degree of customer participation, consumers are divided into three types of information providers, design participants and production participants, and examples are used to explore the role of different consumers in product development. Finally, some suggestions are put forward for managers who need attention in cross-border product development.