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本文分析了国际市场营销微观环境中信息要素的构成与特征,设计了一个以主要竞争对手为索引的营销信息管理系统模式,能为企业国际市场营销的现代化管理提供一种帮助
This paper analyzes the composition and characteristics of the information elements in the micro-environment of international marketing, designs a model of marketing information management system indexed by major competitors, and provides a help for the modern management of international marketing of enterprises