近年来,食品安全事故时有发生,给消费者的身体和心理都造成了极大伤害,在社会中形成了食品企业的信任危机。本文通过分析造成食品企业信任危机的原因,提出克服食品企业信任危机的思路,为食品企业重塑信任提供借鉴。 In recent years, food safety accidents have occurred from time to time, causing great harm to both the body and the mind of consumers. In the society, the crisis of confidence of food enterprises has taken shape. By analyzing the causes of the crisis of trust in food enterprises, this paper puts forward the idea of ​​overcoming the crisis of trust in food enterprises and provides reference for food enterprises to reshape their trust.