论文部分内容阅读
2003年12月伊川杜康酒厂被民营企业伊川杜康实业有限公司以4501万元收购以来,一直受到记者的关注。作为一个新改制的公司,除了要遭遇一系列的市场新问题,还要面临跨越“杜康”商标案泥淖的难题。据说伊川杜康实业有限公司董事长刘更申,在某种程度上因为他有着深厚的杜康情结。是实业报恩还是感情用事,记者保留着怀疑的态度。总之,在记者的印象里,伊川杜康的命运是个未知数。而这种印象一直
December 2003 Yichuan Dukang Distillery was Yichun Dukang Industrial Co., Ltd., a privately-owned enterprise, which acquired the total value of RMB 45,150,000, has been concerned by reporters. As a new restructuring of the company, in addition to encounter a series of new market issues, but also face the problem of cross “Dukang” trademark case. It is said Liu Chuan Shen, chairman of Ika Dukang Industrial Co., in part because he has a profound Dukang complex. Industry is gratitude or emotional things, the reporter retained the skeptical attitude. In short, in the press’s impression, Ika Dukang fate is unknown. And this impression has always been