大众传媒公信力,是指新闻媒体发布的新闻、信息在受众中产生的影响力和可信程度,被视为传媒内在品格的综合表现,其核心是媒介的“信用”问题。在很大程度上,公信力被认为是决定媒介生存与发展的核心竞争力。今天,如何提升传媒的公信力已成为媒体自身发展最重要的一个环节,如何 The credibility of the mass media refers to news and information published in the media. The influence and credible level of information generated by the audience are regarded as the overall performance of the media’s internal character. The core issue is the “credit” of the media. To a large extent, credibility is considered as determining the core competitiveness of the survival and development of the media. Today, how to enhance the credibility of the media has become one of the most important aspects of the development of the media. How?