论文部分内容阅读
春节一向是企业大打促销牌和温情牌的黄金时机,互联网企业也不例外。由国内专业影视点播平台风行网携手东方卫视推出的“把爱带回家”春节主题爱心活动为此提供了一个范例,该活动不仅以“孝心寄于美食”的方式给春运返乡大潮平添了一丝暖意,也展示了互联网新媒体强大的联动线下推广能力以及良好的媒体社会责任感。“把爱带回家”主题活动是风行网结合东方卫视《顶级厨师》节目策划,并联合了多家一线网络媒体、平面媒体、电视媒体,以网络加地面相结合的方式,动员爱心传递者为国内不能回家的游子们
The Spring Festival has always been a golden opportunity for enterprises to play promotional cards and warmth cards, and Internet companies are no exception. By the domestic professional video-on-demand platform popular network jointly launched by the Oriental TV “love to bring home” theme of the Spring Festival theme activities provide an example of this, the event not only to “filial piety in food” way to spring return Rural tide added a touch of warmth, but also demonstrated a strong new interactive Internet media online marketing capabilities and good media social responsibility. “Love brings home ” theme activities are popular network combined with the Oriental TV “top chef” program planning, and combined a number of frontline online media, print media, television media, network and ground to combine the way to mobilize love The deliverer for the country can not go home wanderer