论文部分内容阅读
凡德艺术街区地处1865文化创意园,坐拥″金陵制造局″的历史资源,独占德国包豪斯风格建筑,意图打造高端文化艺术类资源的整合平台和文化艺术类商业运营的卓越品牌。从品牌发展的角度来看,凡德现阶段最核心的任务是要在消费者心智中打造一个依托艺术类别创造区隔化的商业街区认知,并通过艺术地标形象的塑造以及街区的消费体验实现集客,从而增强商户与品牌的粘性。
Van der Art district is located in 1865 Cultural and Creative Park, sitting on the “Jinling Bureau” historical resources, the exclusive German Bauhaus style building, with the intention of creating high-end cultural and arts resources integration platform and cultural and artistic business operations excellence brand. From the brand development point of view, the most important task for Van der Stadt at this stage is to create a brand-new business district awareness based on art genres in the minds of consumers. Through the creation of artistic landmark images and the consumption experience in neighborhoods, Achieve set off, thereby enhancing the viscosity of businesses and brands.