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最近一段时间,从美国安然公司的假账丑闻、世通公司的会计失真到世界第二传媒巨人、法国的威望迪公司“猫腻”浮出水面,数十家在全球有巨大影响的跨国公司巨头纷纷爆出了令人惊讶不已、目不暇接的丑闻。人们开始对有着良好声誉的大公司信任产生了动摇,投资者、股东开始变得格外的谨慎,公司的股票价格也一再跌破新低,公司开始迷惑、消费者变得不解、股东也产生迷茫,公司诚信危机开始呈现在世人面前。诚信危机的出现,并不是空穴来风,而只是问题的刚刚开始,仅仅只是问题“冰山”的小小一角。企业诚信危机当然应该引起世人的重视,但是,引爆企业诚信危机背后的六大导火索更应成为我们思考的重点。
Recently, from the false scandals of Enron in the United States, accounting fraud of WorldCom to the second largest media giant in the world, the French company Vivendi has surfaced, and dozens of multinational corporations Company giants have burst into a surprising, dizzying scandal. People began to waver in the trust of large, well-established companies. Investors and shareholders began to become more cautious. The stock price of the company fell below new lows again and again. Companies began to be confused, consumers became puzzled and shareholders became confused , The company credit crisis began to appear in the world. The emergence of the crisis of honesty and credit is not groundless, but only the beginning of the problem is just a small corner of the problem, the “iceberg.” Of course, corporate credit crisis should arouse the attention of the world, however, detonating the crisis of integrity of the business after the six major fuse should be the focus of our thinking.