“2001年全国重点报纸广告研讨会”与第八届广告节同期在厦门召开,来自全国20多个省、自治区、直辖市的60余家中央级党报、地方党报社社领导和广告部门的负责人参加了广告节。为什么如此众多的报业广告人关注本届广告节?中国广告协会报纸委员会丛选家副主任说:中国报业的广告收入1979年不足1千万元,2000年是146亿多,发展速度很快。然而,广告经营不规范的问题也比较突出,中央和地方党报、晚报、都市报广告经营收入发展不平衡,不同地区的党报发展状况也是不平衡的。面对进入WTO已成定局的形势,某些地方党报急于改革,急于扭转不利局面, The 2001 National Key Newspaper Advertising Symposium was held in Xiamen in the same period as the Eighth Advertising Festival. More than 60 central-level party newspapers and local newspaper agencies and advertising agencies from more than 20 provinces, autonomous regions and municipalities across the country The person in charge participated in the festival. Why are so many newspaper advertisers concerned about this festival? China Advertising Association newspaper committee selected the deputy director, said: China’s newspaper advertising revenue in 1979 less than 10 million yuan in 2000 is more than 146 billion, the rate of development is very fast. However, the issue of non-standard advertising is also more prominent. The revenues of the party and government newspapers at the central and local governments, evening newspapers and metropolitan newspapers are not balanced. The development of party newspapers in different regions is also unbalanced. Faced with the situation that WTO entry has become a foregone conclusion, some local party newspapers are eager to reform and are eager to reverse their unfavorable situation.