文化产业的发展对于一个国家在全球经济的地位至关重要。透过文化产业的经济数据,文化传播的影响力才是文化生产力的真正动因。文化产品的广泛营销,特别是品牌的推广,使文化影响力日益增强;借助于文化品牌的影响力,不断拉动文化产品量的需求。无论从哪一方面来说,文化产业是通过产品消费的经济模式来传播思想观念、意识形态和文化价值。所有文化产品都是在围绕特定的核心价值来表现一定的文化观念,通过产品作为媒介、市场作为渠道,将思想意识传达到消费者,潜移默化地影响人们的消费观念和价值取向, The development of cultural industries is of crucial importance to a country’s place in the global economy. Through the economic data of cultural industries, the influence of cultural transmission is the real motive of cultural productivity. The extensive marketing of cultural products, especially the promotion of brands, has made the influence of culture increasingly enhanced. With the help of the influence of cultural brands, the demand for cultural products has been constantly stimulated. No matter from which aspect, the cultural industry disseminates ideas, ideologies and cultural values ​​through the economic model of product consumption. All cultural products are based on specific core values ​​to show a certain cultural concept, through the product as a medium, the market as a channel to convey the ideology to consumers, subtly affect people’s consumption concepts and value orientation,