消费者结构的变化和市场形势的变化,让这些企业认识到精准的重要性,所以我们也希望,DAR能够帮助企业用好每一分钱。尼尔森自2015年推出DAR(数字广告收视率)之后,通过与腾讯、新浪微博、联合利华等数据方及广告主的合作,又有了新的进展。尼尔森近期发布的《商业创意领袖信心指数》报告显示,超过半数广告主会测试广告效果,他们对广告是否触达目标人群最为关注,说明精准营销将越发重要。而随着数字广告逐渐 Changes in consumer structure and changes in the market situation, so that these companies recognize the importance of precision, so we also hope that, DAR can help businesses make every penny. After launching DAR (Digital Advertising Rating) in 2015, Nielsen made further progress through cooperation with data parties and advertisers such as Tencent, Sina Weibo and Unilever. Nielsen recently released “Business Creative Leaders Confidence Index” report shows that more than half of the advertisers will test the effectiveness of advertising, they reach the target audience is most concerned about the ads, indicating that precision marketing will become increasingly important. And with digital advertising gradually