广告是一种面向社会的宣传手段,其本身也是一种社会文化和社会用语。英汉广告的翻译可以视为不同文化之间的转化。因此,本文主要从不同语言、价值观和文化习俗等方面着手,分析英汉广告产生过程中常出现的错误,并且,探讨了不同文化背景对英汉广告制作的影响,最终,提出了英汉广告制作过程中如何避免出现错误的原则。 Advertising is a kind of social communication means, which itself is a social and cultural and social terms. The translation of English and Chinese advertisements can be regarded as the transformation between different cultures. Therefore, this article mainly analyzes the mistakes that often appear in the advertisement production between English and Chinese from different languages, values ​​and cultural practices, and discusses the influence of different cultural backgrounds on the production of English and Chinese advertisements. Finally, Avoid the wrong principle.