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海报作为信息传递、文化交流的载体,以它独特的艺术表现形式吸引人们的注意,起到宣传的作用,而城市形象宣传海报不仅能体现出城市的文化特色,展示城市的整体形象,而且能够促进城市与人们的文化交流。通过以海报设计中的视觉符号元素“图形”为切入点,从联想、想象的图形创意方法,解构、同构的图形构成形式,探讨城市形象宣传海报的创意设计思路。
Posters, as the carrier of information transmission and cultural exchange, attract people’s attention with its unique artistic expression and serve as propaganda. The posters of city image not only reflect the cultural characteristics of the city but also show the overall image of the city, Promote cultural exchanges between cities and people. Through the visual symbol element “graphic ” in the poster design, this paper explores the creative design ideas of the city image poster from the imagination of the graphic creativity, deconstruction and isomorphism.