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本期案例的主角摩根集团,不是金融行业里那个美国的眼球公司,其国籍是英国,创始人是摩根家族的兄弟们,诞生元年是1856年。在以“专利石墨辛迪加有限公司(The Patent Plumbago Syndicate Limited)”为名正式成立公司前,摩根众兄弟们已经做了十多年相关业务。而在从事坩埚进出口贸易之前,他们还开过药品杂货店,再之前是做羊毛生意。你完全可以说,摩根兄弟直到第三次创业才真正成功。但即便如此,接下来150多年的发展史,和其成功上市以及发展壮大伴随的,是来自资本、业务、管理等各方面的波折。
The protagonist of this case Morgan Group, not the financial company’s eyeball company in the United States, its nationality is the United Kingdom, the founder of the Morgan family brothers, the birth year is 1856 years. Prior to formally establishing the company as “The Patent Plumbago Syndicate Limited”, Morgan Brothers has been doing business for more than a decade. Before getting into the crucible’s import and export trade, they also opened drug grocery stores, before doing wool business. You can say that the Morgan brothers did not really succeed until the third startup. But even then, the history of more than 150 years of development, accompanied by its successful listing and its growth, has come from capital, business and management.