未来的整合营销传播,战场更多集中在线上数字部分,对于时间的要求会很高,需要投入的精力也很高,如果只是应付套路,无异于浪费青春和生命。移动互联网的异军突起,给传统的广告市场带来巨大冲击的同时,也迎来了视频广告的崛起,国内影视剧、综艺节目每年以惊人的速度增长,永远有看不完的内容,对消费者来说是一件好事情,但是却让品牌主和代理商感到乱花迷眼,如何更好地和忽近忽远、忽冷忽热的消费者“玩”在一起,帮品牌主更好地实现 The future of integrated marketing communications, the battlefield is more focused on the digital part of the online, the time requirements will be high, need to invest in energy is also very high, if only to cope with routine, is tantamount to wasting youth and life. The sudden emergence of the mobile Internet, to the traditional advertising market has brought a huge impact, but also ushered in the rise of video advertising, domestic film and television drama, variety shows every year at an alarming rate of growth, there will always be indelible content to consumers Is a good thing, but it makes the brand owners and agents feel confused, how to better and the sudden, the hot and cold consumers “play ” together to help brand owners Better to achieve