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网络新闻发言人的缘起与发展,是政治民主化进程中网络舆论表达与政府社会治理的现实要求,是一种政府推动、媒介联合、民众参与的三方互动模式。网络新闻发言人的赢效因素在于主动性、及时性以及官民交流沟通的顺畅。目前的网络新闻发言人存在着网络平台有待完善,权威性与职业素养有待培育,网络发言的实效性有待保证等局限。网络新闻发言人的前景取决于各级政府的执政理念与官民沟通的诚意,以及制度化、规范化,有约束力的运行机制。
The origin and development of network news spokesman are the realistic demands of internet public opinion expression and government social governance in the process of political democratization and a three-way interaction mode of government promotion, media association and public participation. The effective factor of the network spokesman lies in initiative, timeliness and smooth communication between officials and citizens. At present, network spokesmen have some limitations such as the network platform to be perfected, authority and professional accomplishment to be nurtured, and the effectiveness of online statements to be promised. The prospect of a network spokesman depends on the sincerity of the governing concepts of all levels of government and the communication between officials and citizens as well as the institutionalized, standardized and binding operational mechanism.