随着教材免费、循环使用、教辅市场化变革三大政策的推广,新华书店的教材发行模式发生根本变化。新华书店如何在重大转型期实现平稳过渡,成为业界关心的话题。教材的免费和循环使用,给依靠课本发行的新华书店带来了销售下降、利润减少等影响。因此,政府在出台相关政策时,要综合 With the free materials, recycling, complementary market-oriented reform of the promotion of three major policies, Xinhua Bookstore textbook distribution model has undergone fundamental changes. Xinhua Bookstore how to achieve a smooth transition in a major transition has become a topic of concern to the industry. The free and recycling of teaching materials has brought about such effects as the decrease of sales and the decrease of profits due to Xinhua Bookstore relying on textbooks. Therefore, when the government issues relevant policies, it must be integrated