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今年是我国改革开放30周年,中国邮政在12月发行《改革开放30周年》邮票一套,同时结合邮票发行,中国邮政集团公司在全国范围内开展“为中国喝彩,纪念改革开放30周年”集邮主题营销活动。活动以改革开放30年来我国的社会主义现代化建设为主线,发挥邮票文化属性,开发集邮产品,充分展示改革开放30年的主要历程和成就,为社会各界开展纪念活动提供丰富的集邮文化产品。为组织好这一主题营销活动,各省(区、市)邮政公司抓紧部署、严密策划,纷纷提出了自己的运作方案。本栏目特选刊部分省邮政公司的营销方案,供各地借鉴。
This year marks the 30th anniversary of China’s reform and opening up. China Post issued a set of stamps entitled “30th Anniversary of Reform and Opening-up” in December. At the same time, with the issuance of stamps, China Post Group Corporation conducted a nationwide "applause for China to commemorate the 30th anniversary of the reform and opening- Philately theme marketing campaign. In the 30 years of reform and opening up, China’s socialist modernization drive has taken the main line of development. Taking advantage of the cultural attributes of stamps and stamp collecting products, the activity fully demonstrates the major course and achievements of the 30 years of reform and opening up and provides rich philatelic cultural products for commemorative activities of all walks of life. In order to organize the marketing campaign on this theme, the postal companies in various provinces (autonomous regions and municipalities) promptly deployed and planned closely and put forward their own operational plans one after another. This part of the special issue of some provincial marketing company’s marketing program for reference.