服装消费需求全面调整,高性价比商品快速增长。随着当前消费需求的重点已经开始由商品消费转向服务消费、品质消费、品牌消费、个性消费,服装类商品的消费需求也更加注重品质,注重性价比,在这种消费环境下,我国服装市场依旧处于磨砺期,2014年服装销售增速继续呈现放缓态势,品牌发展、渠道建设、模式创新等方面继续在变革的道路上探索。 Overall adjustment of consumer demand for clothing, cost-effective rapid growth of goods. With the current focus of consumer demand has shifted from the consumption of goods to service consumption, quality consumption, brand consumption, individual consumption, consumer demand for clothing products also pay more attention to quality, focus on cost-effective, in this consumer environment, China’s garment market remains the same During the tempering period, apparel sales growth continued to slow down in 2014, and brand exploration, channel construction and model innovation continued to be explored on the road to change.