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企业宣传工作效益评价的原则考核评价企业宣传工作效益是一个比较复杂的问题,必须从企业宣传工作本身的特点出发,比较科学地进行考核和评价。考核评价原则主要有以下几个:1.综合性评价原则这是指在评价时,把企业宣传工作看作一个系统,运用事物普遍联系的观点进行评价。把握整体性。企业宣传工作的内容是多方面的,效果显现是多种多样的,评价标准也不是单一的。坚持整体性评价原则,才能从整体上对一个企业的宣传工作效果做出全面的客观的评价。实施中,既要评价物质成果,又要评价精神效果;既要评价企业经济效益,又要评价社会效益;
The principle of enterprise publicity work efficiency evaluation The evaluation of enterprise publicity work efficiency is a more complex issue, we must proceed from the characteristics of corporate publicity work itself, the more scientific assessment and evaluation. The main evaluation principles are the following: 1. The principle of comprehensive evaluation This refers to the evaluation, the enterprise advocacy as a system, the use of things universally linked to the assessment point of view. Grasp the integrity. The contents of corporate publicity work are many, the effect is a variety of appearances, the evaluation criteria are not single. Adhere to the principle of overall evaluation, in order to make an overall objective evaluation of the effectiveness of an enterprise’s publicity work. In the course of implementation, it is necessary to evaluate the material achievements as well as the spiritual effects; it is necessary to evaluate the economic benefits of enterprises as well as the social benefits;