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天津分行积极发展消费信贷业务,并将个人住房按揭贷款作为消费信贷重点发展的领域,最近为天津市近60家大型房地产开发商举办了“天津中行个人住房按揭贷款业务发布会”。此举旨在通过加大对天津市房地产商的营销,大力拓展以个人住房按揭贷款为主的消费信贷市场份额,赢得了房地产商的信任。通过营销活动,进一步有效开拓了天津中行个人住房按揭贷款业务领域,为该项业务的发展奠定了基础。分行自1999年下半年开办业务以来,已与55家开发商签定了按揭合作协
Tianjin Branch actively developed its consumer credit business and focused on personal residential mortgage loans as a key area for consumer credit development. Recently, Tianjin Branch hosted “Tianjin Bank Personal Housing Mortgage Loan Business Conference” for nearly 60 large-scale real estate developers in Tianjin. The move aims to win the trust of real estate developers by intensifying the marketing of real estate developers in Tianjin and vigorously expanding the market share of consumer loans based on individual housing mortgage loans. Through marketing activities, Tianjin Bank further effectively opened up the personal mortgage loan business in Tianjin and laid the foundation for the development of this business. Since the branch opened its business in the second half of 1999, it has signed a mortgage cooperation agreement with 55 developers