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理念图像化——图像表现理念理念海报化海报因为其表现形式多种多样,题材广泛,限制较少,可以根据企业的需要表达不同的理念,受到不少企业文化管理者的青睐。人们观看一张海报,一般会经过三个阶段,用眼观看的视觉冲击阶段、用心观看的感性体验阶段、用脑观看的理性思考阶段。视觉冲击力主要是由色彩和构图营造出来的,然后是视觉冲击带给阅读者的心理感受,最后是对海报文字等各种元素所表达的深层理念的理解。
Idea image - the concept of image performance Posters Posters posters because of its diverse forms, the wide range of topics, fewer restrictions, according to the needs of enterprises to express different ideas by many corporate culture managers of all ages. People watch a poster, usually through three stages, the visual impact of the stage with the eye, the emotional experience of watching carefully, with the brain to see the stage of rational thinking. Visual impact is mainly created by color and composition, and then the visual impact brought to the reader’s psychological experience, and finally the understanding of the deep ideas expressed by various elements such as posters and writing.