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回顾整个家电行业在过去一年中的表现,可谓是惊心动魄,同时也是精彩纷呈。电商迅猛发展,推动渠道变革与融合;代理商转型与调整步伐加快,零售商经营思路和发展模式谋求新转变;家电厂商布局三四级市场,寻求新的突破;行业竞争加剧,新商机带来新发展。在这种背景下,以“聚焦.融合.变革.创新”为主题的2013年第三届中国家电营销年会的召开,可谓是正逢其时。
Recalling the entire appliance industry in the past year’s performance, it is thrilling, but also brilliant. The rapid development of electricity supplier to promote the transformation and integration of channels; agents to speed up the pace of restructuring and adjustment, retail business ideas and development model for new changes; appliance manufacturers layout 34 markets, seeking new breakthroughs; industry competition, new business opportunities with To new development. In this context, the third annual meeting of China’s home appliance marketing in 2013 with the theme of “Focusing on convergence, innovation, innovation” is just around the corner.