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中国拥有几千年的悠久历史,形成了诸多优秀的传统文化,而图腾文化是中国传统文化的重要组成部分。图腾文化经过几千年的不断发展、融合,成为了独具东方色彩的文化特色,是中华民族儿女几千年的智慧结晶。凤图腾文化不断演变,由凤的形象被神化,到美化,再到理念化。由从前的神灵迷信到精神文化的不断升华,凤图腾文化在不断完善、发展中,成为了民族吉祥符号之一,成为了美好情感的载体。文章以凤图腾为例,探索凤图腾文化的起源与发展历程,分析中国传统图腾文化在现代招贴设计中的作用,对发展中国特色的招贴设计提出建议。
China has a long history of thousands of years and has formed many excellent traditional cultures. Totem culture is an important part of Chinese traditional culture. After thousands of years of continuous development and integration, totem culture has become a unique oriental culture and is the crystallization of wisdom of Chinese children for thousands of years. Phoenix totem culture evolving, the phoenix image is deified, to beautify, to the idea of. From the previous superstition of the gods to the continuous sublimation of spiritual culture, phoenix totem culture has become one of the national auspicious symbols in the continuous improvement and development and has become the carrier of good emotion. Taking phoenix totem as an example, this paper explores the origins and development of phoenix totem culture, analyzes the function of traditional Chinese totem culture in the design of modern poster, and puts forward suggestions on how to develop the poster design with Chinese characteristics.