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网络营销是适应网络技术发展与信息网络时代社会变革的新生事物 ,是 2 1世纪营销的新潮流。我国企业应积极利用这一新技术来变革经营理念、经营组织、经营方式 ,促使企业飞速发展。本文根据我国网络营销总体水平低这一现状 ,分析了其制约的主要因素 ,并从认识观念、体制变革、技术创新、政策、法律等方面提出发展我国网络营销的几点对策。
Internet marketing is to adapt to the development of network technology and information network era of social changes in the new things, is the 21st century marketing trend. Chinese enterprises should actively use this new technology to change business philosophy, business organization, mode of operation, prompting the rapid development of enterprises. According to the current situation of low level of network marketing in our country, this paper analyzes the main factors of its restriction and puts forward some countermeasures to develop network marketing in China from the aspects of cognition concept, system reform, technological innovation, policy and law.