“上海没有品牌。”上海社会科学院一位宏观经济学家的话让上海人为之震惊,偌大的上海怎么会没有品牌?从某种角度看,这位专家说得没错。早在1995年,上海市就开始有意识地进行名牌战略推进工作,但是到了2001年,在国家有关部门举办的首届中国名牌产品评选活动中,包括空调、彩电等 “Shanghai does not have a brand.” Shanghai University was shocked by the words of a macroeconomist at the Shanghai Academy of Social Sciences. What a shameless Shanghai brand? From a certain point of view, the expert was right. As early as 1995, Shanghai started consciously carrying out brand strategy promotion work, but by 2001, in the first national brand-name product selection activities organized by the state departments, including air-conditioners and color TVs