电视频道包装是打造频道品牌、推进频道营销、加强频道管理的重要手段,是进行频道品牌建设的具体实践。品牌的打造不仅是简单的视觉识别,而且是深入到频道理念,由内而外、内外合一地建立频道形象识别系统。如今,福建少儿频道的品牌建设已逐步进入专业化和策略化阶段,在播宣传和离播宣传相结合,频道品牌建设日趋成熟。 TV channel packaging is to create channel brands, promote channel marketing, channel management to strengthen an important means of channel brand building is the specific practice. Brand building is not only a simple visual identification, but also deep into the channel concept, from the inside out, both inside and outside the establishment of the channel image recognition system. Nowadays, the brand construction of children’s channel in Fujian has gradually entered the stage of specialization and strategy. The combination of broadcasting publicity and off-pitch publicity has brought the brand building of the channel becoming more and more mature.