中国的烟草企业一直沉浸于深受计划经济困扰,它们与真正的市场经济还有比较大的差距,所以在此发展过程中有需要改革、创新、再造地方和整合的地方,它需要摆脱过去“老母鸡式”的管理模式,树立品牌营销竞争和自我创新的意识,但是品牌过度集中和缺乏国际竞争力,针对烟草人面前所需要解决的问题,我们进行了烟草企业营销策略研究,对于烟草企业的发展,有着非凡的意义。 China’s tobacco companies have always been immersed in the planned economy, and they still have a big gap with the real market economy. Therefore, there is a need to reform, innovate, rebuild places and integrate areas in this development process and it needs to get out of the past. “Hen-style” management model, establish brand awareness of marketing competition and self-innovation, but the brand is too concentrated and the lack of international competitiveness, in front of tobacco people need to address the problem, we conducted a tobacco company marketing strategy research, for The development of tobacco companies, has an extraordinary significance.