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移动技术的升级带来媒介消费的不断增长,成为广告支出增长的引擎。亚洲的广告业会保持10%到12%的增长速度。其中,中国在未来三年的广告增长量位居全球第二。从2013年到2016年,全球新增广告支出总额的36%将来自移动广告。近日,实力传播发布《2013年Q4全球广告市场预测报告》,报告显示:未来十年广告业进入稳定增长期,增长势头强劲,我们分析重点有以下三个趋势:全球广告支出增长率将从2013年的3.6%增长到2014年的
The upgrade of mobile technology brings the continuous increase of media consumption and becomes the engine of ad spending growth. Asia’s advertising industry will maintain 10% to 12% growth rate. Among them, China’s advertising growth in the next three years ranked second in the world. From 2013 to 2016, 36% of global new advertising spend will come from mobile advertising. Recently, Strength Communications released “Q4 Global Advertising Market Forecast Report 2013”. The report shows that in the next ten years, the advertising industry will enter a steady growth period with strong growth momentum. Our analysis focuses on the following three trends: The growth rate of global advertising spending will rise from 2013 3.6% of the year to 2014