以提升邮政企业核心竞争力 ,重新打造邮政特色品牌为出发点 ,通过对当前邮政业务结构状况分析 ,提出了调整目前业务结构 ,改革创新业务类别 ,做大做强邮政文化产品 ,讲求规模效益最大化 ,走文化产品产业化经营之路等一系列举措 ,从而进一步提升整个行业的应变能力 ,获得更大的经济回报。 In order to improve the core competitiveness of postal enterprises and rebuild postal specialty brands, starting from the analysis of the current postal service structure, we propose to adjust the current business structure, reform and innovate the business categories, enlarge and strengthen postal cultural products and maximize the scale benefits Take the road of industrialized operation of cultural products and a series of measures to further enhance the resilience of the entire industry and achieve greater economic returns.