新建本科高校开设的广告学专业,大多数以培养服务地方经济的高级应用型人才为目标,探索符合地方院校特点实的实践教学模式,对地方本科院校广告人才的培养与能力的提升尤为重要。 Most newly-established undergraduate advertising major, most of them to cultivate high-level talents who apply to local economy as the goal, to explore practical teaching mode in line with the characteristics of local colleges and universities, especially for local undergraduate education talent training and ability to enhance especially important.