随着互联网技术的快速发展,当前的媒体融合时代背景也促进了传统媒体的多方位发展。尤其是微博微信出现以后,广播节目开辟了全新的传播路径,不仅有了新的发展动力,广播节目的社会影响力得到了进一步扩张。文章将探讨媒体融合时代微博微信对于广播节目传播的具体影响,并对其发展提出些许建议。 With the rapid development of Internet technology, the current background of media convergence has also promoted the multi-faceted development of traditional media. In particular, after Weibo WeChat appeared, radio programs opened up entirely new channels of communication. Not only did new motivations for development have emerged, the social influence of radio programs has been further expanded. The article will explore the specific impact of Weibo WeChat on the spread of radio programs in the era of media convergence and make some suggestions for its development.